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4 Critical Steps to Make Sense of Your Drip Campaign Data
Measuring the effectiveness of your automated email drip campaigns can be a little intimidating at first. As email distribution tools have evolved, there is now a plethora of metrics that you can use...
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Victoria’s Secret Reengagement Email Series: Is It Alluring Enough to...
Preview without Images Preview with Images Preview without Images Preview with Images Victoriassecret.com Email Grade: B Ratings 12345worstbest Subject Line Preview Pane Eye Path Clarity of Message...
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Email Marketing Best Practices – Unsubscribing Do’s and Don’ts
What impression do you leave with subscribers who choose to opt out from your email list? Keep in mind that just because they want to unsubscribe, doesn’t mean they no longer want to be a customer. So...
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PBS Welcome Email: Is This Welcome Email from PBS a Masterpiece?
Preview without Images Preview with Images PBS.org Email Grade: B+ Ratings 12345worstbest Subject Line Preview Pane Eye Path Clarity of Message Call to Action Offer Credibility Sense of Urgency...
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Musicnotes.com email review: Is this update-your-preferences email pitch...
Preview without Images Preview with Images musicnotes.com Email Grade: B+ Ratings 12345worstbest Subject Line Preview Pane Eye Path Clarity of Message Call to Action Offer* Credibility Sense of...
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The Power of Popover Forms — How to Increase Your Email List Growth by 300%
What’s the first word that “pops” into your head when you think about online popups or popovers? “Annoying,” perhaps? But after you read this blog about FulcrumTech’s popover results, as well as the...
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TOMS Shoes Promotional Email: TOMS Steps Up with a Responsive Email Design
Preview without Images Preview with Images TOMS Email Grade: B Ratings 12345worstbest Subject Line Preview Pane Eye Path Clarity of Message Call to Action Offer Credibility Sense of Urgency* *Not...
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What Are Good Open and Click-through Rates for Email-Marketing Campaigns?
We get this question all the time. The answer is: It depends. It’s like asking, “What’s a good price for a car?” So many factors go into what drives open and click-through rates. Here we list examples...
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Etsy Promotional Email: Misleading Subject Line Gets the Open, But...
Preview without Images Preview with Images Etsy Email Grade: C Ratings 12345worstbest Subject Line Preview Pane Eye Path Clarity of Message Call to Action Offer Credibility Sense of Urgency May 3,...
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Do Symbols in Subject Lines Boost Email Response Rates?
Hearts, stars, suns, and smiley faces. These are just a few of the symbols marketers are strategically inserting in subject lines to help their messages stand out in ever more crowded email inboxes....
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Door to Door Organics Reengagement Email: Does It Deliver the Goods?
Preview without Images Preview with Images Preview with Images Door to Door Organics Reengagement Email Grade: C Ratings 12345worstbest Subject Line Preview Pane Eye Path Clarity of Message Call to...
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New Gmail Inbox Format — Do Marketers Now Face a Bigger Challenge Getting...
Google’s Gmail recently rolled out a new tabbed inbox interface that automatically categorizes emails into five different folders. Will it have a substantial impact on the way users read emails and,...
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Deer Park Email: Campaign Loses Steam – and Likely Conversions – Due to the...
Preview without Images Preview with Images Deer Park Promotional Email Grade: [B] Ratings 12345worstbest Subject Line Preview Pane Eye Path Clarity of Message Call to Action Offer Credibility Sense of...
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Landing-Page Forms — 7 Must-Do Tips for Capturing Leads
It’s the moment of truth — you’ve persuaded someone to click on a link in your email or online ad and go to your landing page. Will that new prospect fill out the form to join your list of subscribers?...
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Kohler Email Review: This Email Newsletter Has Everything, Plus the Kitchen...
Preview without Images Preview with Images Kohler Email Newsletter Grade: [A] Ratings 12345worstbest Subject Line Preview Pane Eye Path Clarity of Message Call to Action Offer* Credibility Sense of...
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Are You Making the Most of Your Thank-You Pages? 12 Tips for Driving...
So you got a prospect to convert — perhaps by making a purchase or signing up for your email newsletter or a webinar. Good job! But be careful not to lose the momentum on your thank-you page (also...
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Sony PlayStation4 Email Review: Can You Find the Missed Opportunities to Take...
Preview without Images Preview with Images Sony Email Newsletter Grade: [C+] Ratings 12345worstbest Subject Line Preview Pane Eye Path Clarity of Message Call to Action Offer Credibility Sense of...
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How to Transform Your Homepage into a Lead-Generating Machine
How many unique visits does your homepage get every month? And what percentage of those website visitors share their email addresses with you? If the lead-generation rates for your organization’s...
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Philadelphia Museum of Art Email: Is It a Work of Art?
Preview without Images Preview with Images Philadelphia Museum of Art Email Newsletter Grade: [B] Ratings 12345worstbest Subject Line Preview Pane Eye Path Clarity of Message Call to Action Offer...
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7 Surefire Ways to Boost Your Email ROI
Email continues to be among the most cost-effective marketing methods. According to the Direct Marketing Association’s 2012 Direct Response Rate Report $28.50 in sales was generated for every dollar...
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